We wanted to give everyone more context into the exciting changes we’ve made to the signature puff hood you all know and love. This hood has been through consistent development, modification and improvement with each drop, since conception. 

We’ve been working closely alongside a team of production project managers to review every element of its design. This team works as the conduit between us and the sewing teams who carefully & skilfully bring each garment to life. Our new puff hood iteration combines the highest quality of fleece, a superior level of durability, and what we deem to be the perfect fit. 

So, here is whats new: 

It’s made from 100% Premium Australian Cotton. Fabric is manufactured, garment is cut, dyed, printed & sewn in Melbourne, Australia. It’s a heavyweight fleece, at 360GSM. We’ve made adjustments to arm width, length & firmness in ribbing to allow our hood to fit, and sit, exactly as we intended. 

We’ve re-imagined our ‘SPORT’ puff logo. The original logo has played such an integral role in our success to date.
In recognising a high volume of adaptations of this logo style in the market, we concluded we wanted to customise ours even more. 

In house, we developed our own digitised alphabet, to create a completely custom, new ‘SPORT’ logo. 

It was important for us to adapt from essence of our original design, whilst ensuring within the market that this remained unique, divergent & yet classically, recognisably, Mr Winston. 

Our new premium puff hoods will retail for RRP: $140.00 AUD

For any questions regarding these changes feel free to contact us.